General Knowledge Questions Answer GK Quiz
GK General Knowledge - Marketing And Business Aptitude Question Answer Quiz
Q. Niche marketing can be done for -
1) Readymade garments
2) Ballpoint pens
3) Diamond jewellery
4) Golf clubs
Q. The key to competitive advantage is ______ differentiation.
1) position
2) product
3) conformance
4) customer Consulting
Q. Which among the following is not a function of marketing channel?
1) Buying
2) Selling
3) Producing
4) Promoting
Q. Market segmentation is useful for -
1) targeting existing clients
2) identifying prospects
3) preferential marketing
4) All of these
Q. _________ is a social device for eliminating or reducing the loss of society from certain risk.
1) Contract
2) Premium
3) Discount
4) Insurance
Q. Which of the following is a process of dividing the potential market into sub-markets with common needs ?
1) Arrangements
2) Positioning
3) Seeing
4) Market Segmentation
Q. The term CRM used in business strategy development means -
1) Channel Root Market
2) Customer Retention Manager
3) Credit Relationship Manager
4) Customer Relationship Management
Q. ______ is central to any definition of marketing.
1) Advertising
2) Making Profit
3) Transactions
4) Customer Relationship
Q. When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -
1) Non-Existing Demand
2) Latent Demand
3) Irregular Demand
4) Declining Demand
Q. Which stage in product the cycle focuses on expanding marketing and creating product awareness?
1) Introduction Stage
2) Declining Stage
3) Maturity Stage
4) Expansion Stage
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