Q. The four models of public relations describe the different forms of communication between an organisation and its stakeholders were developed by -
1) Edward Bernays
2) Ivy Lee
3) Waiter Lippman
4) James Gruing & Todd Hunt
Q. Press advertisements which dominates on the newspaper and their location and size is not fixed is called -
1) Classified Advertisement
2) Display Advertisement
3) Outdoor Advertisement
4) Online Advertisement
Q. 'Public relations' can be defined as -
1) A collection of techniques for persuading people to buy products they don't need.
2) A collection of techniques for persuading news organisations to give space or time to people or produnts that are not inherently newsworthy.
3) Planned and continuous communication to provide information about an organisation, issue or product to the public.
4) Planned and continuous communication to obscure the inadequacies of an organization or product.
Q. Effective public relations introduces the management functions dealing with -
1) Putting a positive 'spin' on bad news.
2) Altering perceptions and manufacturing consent.
3) Professional subterfuge and deception.
4) Relationships between organisations and stakeholders
Q. Which practitioner is credited with coining the term public relations counsel?
1) Carl Byoir
2) Edward Bernays
3) Ivy Lee
4) John W. Hill
Q. Public relations is the management of communication between an organisation and its publics. It is defined by -
1) Joseph Dominick
2) Grunig and Hunt
3) Lionel Fielden
4) John Beird
Q. ............ customer not only returns back to your organization but also recommend you to others.
1) Patient
2) Dissatisfied
3) Satisfied
4) Impatient
Q. ............ is considered as an aggressive behavior and will most likely bring negative response from the speaker.
1) Interrupting
2) Yawning
3) Ignoring
4) None of the above
Q. Which of the following products/ industry are classified in Network Product Category?
1) Mobile Phones and Laptops industry
2) Iron and Steel Industry
3) Fertilizers Industry
4) Cotton textiles and Ready made garments Industry
Q. The context of face-to-face communication is -
1) Archetypes
2) Synchronous
3) Asynchronous
4) Both synchronous and asynchronous
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