Q. The first paragraph of a news story is called -
1) Beat
2) Lead
3) Anchor
4) Slug
Q. Lobbying is -
1) The enhancement of communication between investor-owned companies and their shareholders.
2) Exercise of persuasion-cum-pressure.
3) Protesting about a particular cause.
4) Publishing advertisement.
Q. For effective media relations it is essential that Public Relations Department should be -
1) Proactive
2) Reactive
3) Centralized
4) Decentralized
Q. Attempt to accept a certain view or persuade a specific action -
1) Propaganda
2) Lobbying
3) Feature
4) Advertisement
Q. Periodical publication addressed largely to the internal public of an organization is called as -
1) House journal
2) Information sheets
3) Brochures
4) Posters
Q. The model which uses press releases and other one way communication techniques to disseminate information is called -
1) Publicity Model
2) Public Information Model
3) One Way Asymmetrical Model
4) Two Way Symmetrical Model
Q. What is meant by balance in a news?
1) Having several authors write a story.
2) Getting a lawyer's opinion before writing an article.
3) Giving the same amount of space to every paragraph.
4) Covering all sides of an issue as faily as possible.
Q. A meeting which is organised for journalists to provide them specific knowledge on a specific sector is known as -
1) Press Release
2) Press Interface
3) Press Briefing
4) Meet the Press
Q. The Code of Ethics in public relations was originally known as -
1) Code of Conduct
2) Code of Athens
3) Right to Information
4) Right to Privacy
Q. According to Parsons (1993) the modern public relations practitioner has four loyalties towards -
1) Self, Organisation, Profession, Society.
2) Self, Organisation, Political, Parties, Society.
3) Management, Organisation, Profession, Society.
4) Self, Organisation, Profession, Religion.
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