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Current Affairs 2017

Rohan Bopanna and Pablo Cuevas win Monte Carlo Masters doubles crown

India’s Rohan Bopanna and his Uruguayan partner Pablo Cuevas lifted the men’s doubles crown at the Monte Carlo Masters after registering a hard- fought three-set win over Spain’s Feliciano Lopez and Marc Lopez in Monaco.

Employment News

Aeronautical Development Agency, Bangalore www.ada.gov.in invites applications for Project Assistant 01 post Refer website or Employment News dated 25-31 March 2017...

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Pradhan Mantri Fasal Bima Yojana

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the ‘Pradhan Mantri Fasal Bima Yojana’ - a path breaking scheme for farmers’ welfare. The highlights of this scheme are as under: There will be a uniform premium of only 2% to be paid by farmers for all Kharif crops and 1.5% for all Rabi crops. In case of annual commercial and horticultural crops, the premium to be paid by farmers will be only 5%. The premium rates to be paid by farmers are very low and balance premium will be paid by the Government to provide full insured amount to the farmers against crop loss on account of natural calamities.There is no upper limit on Government subsidy. Even if balance premium is 90%, it will be borne by the Government.Earlier, there was a provision of capping the premium rate which resulted in low claims being paid to farmers. This capping was done to limit Government outgo on the premium subsidy. This capping has now been removed and farmers will get claim against ful ...

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What is Micro Credit & Self-Help Group?

Micro Credit is defined as provision of thrift, credit and other financial services and products of very small amount to the poor in rural, semi-urban and urban areas for enabling them to raise their income levels and improve living standards. Micro Credit Institutions are those which provide these facilities. What is a Self-Help Group ? A Self-Help Group (SHG) is a registered or unregistered group of micro entrepreneurs having homogenous social and economic background, voluntarily coming together to save small amounts regularly. They mutually agree to contribute to a common fund and to meet their emergency needs on mutual help basis. The group members use collective wisdom and peer pressure to ensure proper end-use of credit and timely repayment thereof. In fact, peer pressure has been recognized as an effective substitute for collaterals.

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History of Indian Cinema

India's first film "Raja Harischandra", a silent movie was first screened at Bombay's (Mumbai) Coronation Theater on May 3, 1913. It was made by Dadasaheb Phalke, the father of Indian Cinema. It was Phalke who introduced India to world cinema at a time when working in films was restricted by social customs. After the success of his film 'Raja Harishchandra', several filmmakers in Bombay and Madras began making silent films. By the mid 1920s, Madras had become the epicenter for all film related activities. Raghupathi Venkaiah Naidu, S S Vasan, A V Meiyappan set up production houses in Madras to shoot Telugu and Tamil films. The silent era came to an end when Ardeshir Irani produced his first talkie, 'Alam Ara' in 1931. If Phalke was the father of Indian cinema, Irani was the father of the talkie. The talkies changed the face of Indian cinema. Apart from looks, the actors not only needed a commanding voice but also singing skills, as music became a defining element in Indian cinema. The ...

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Career Scope in Advertising Industry

Advertising world has led to the emergence of many new roles within the advertising profession. In the new edge of ad world, advertising goes beyond its conventional approach. For the non-conventional and conventional advertising approach, Industry requires well groomed people who can develop innovative and creative new idea. Flexibility and competence is must for the industry as the Ad World is highly creative as well as dynamic. Advertising careers are diverse and can run across a variety of departments, offering positions in the fields of creative departments, production, media, and research. The ultimate goal is to meet the client’s goals of increasing sales as much as possible. Public relations services are often involved with businesses, governments, and institutions and can help them make effective decisions. Students of an advertising school may choose to pursue a career as a: Advertising Media PlannerMedia ResearcherCreative DepartmentCopywriter/IllustratorAccount PlanningPr ...

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