General Knowledge Questions Answer GK Quiz

GK General Knowledge - Marketing And Business Aptitude Question Answer Quiz

Q. A ‘Call’ means -
1) An internet terminology
2) Contacting a prospective, customer
3) Visiting a Call Centre
4) Attending to a complaint

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Q. ‘Prospect’ means -
1) Existing customers
2) A Likely Buyer
3) Mission Document
4) A Religious Leader

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Q. KYC means -
1) Keep Your Customers Cool
2) Keep Your Credit Card
3) Know Your Customers
4) Keep Your Cool

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Q. The collective perceptions and impressions people have formed about an organisation, its products and/ or its services, is known as its -
1) Brand Value
2) Brand Asset
3) Brand Architecture
4) Brand Image

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Q. Good customer service is an extended arm of -
1) Service marketing
2) Web marketing
3) Process marketing
4) Indirect marketing

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Q. A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its -
1) Attribute Competition
2) Attribute Positioning
3) Brand Image
4) Competitive Advantage

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Q. Electrical goods such as TVs, videos, stereo systems etc. used for home entertainment are known as -
1) White Goods
2) Green Goods
3) Red Goods
4) Brown Goods

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Q. Customer Retention can be ensured by
1) Offering freebies
2) Offering loans at low rates
3) Catchy slogans
4) Personalised services

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Q. New media have facilitated the type of communication which is -
1) Interactive
2) Abstract
3) Conceptual
4) Public

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Q. Continuation of a story on another page is called -
1) Carried
2) Jump
3) Bouncer
4) Forward

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World Wildlife Fund for Nature (WWF)

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