General Knowledge Questions Answer GK Quiz
GK General Knowledge - Marketing And Business Aptitude Question Answer Quiz
Q. A ‘Call’ means -
1) An internet terminology
2) Contacting a prospective, customer
3) Visiting a Call Centre
4) Attending to a complaint
Q. ‘Prospect’ means -
1) Existing customers
2) A Likely Buyer
3) Mission Document
4) A Religious Leader
Q. KYC means -
1) Keep Your Customers Cool
2) Keep Your Credit Card
3) Know Your Customers
4) Keep Your Cool
Q. The collective perceptions and impressions people have formed about an organisation, its products and/ or its services, is known as its -
1) Brand Value
2) Brand Asset
3) Brand Architecture
4) Brand Image
Q. Good customer service is an extended arm of -
1) Service marketing
2) Web marketing
3) Process marketing
4) Indirect marketing
Q. A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its -
1) Attribute Competition
2) Attribute Positioning
3) Brand Image
4) Competitive Advantage
Q. Electrical goods such as TVs, videos, stereo systems etc. used for home entertainment are known as -
1) White Goods
2) Green Goods
3) Red Goods
4) Brown Goods
Q. Customer Retention can be ensured by
1) Offering freebies
2) Offering loans at low rates
3) Catchy slogans
4) Personalised services
Q. New media have facilitated the type of communication which is -
1) Interactive
2) Abstract
3) Conceptual
4) Public
Q. Continuation of a story on another page is called -
1) Carried
2) Jump
3) Bouncer
4) Forward
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World Wildlife Fund for Nature (WWF)
Foundation Date: September 11, 1961 Headquarter: Gland (Switzerland) President & CEO: Carter Roberts Member Countries: All the countries of the world WWF was established in 1961 by a group of passionate and committed individuals who sought to secure the funding necessary to protect places and →
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