Q. Market segmentation helps in -.
1) Focused marketing
2) Improved lead generation
3) Identifying the target group
4) All of the above
Q. Digital Marketing is -.
1) a way of Direct Marketing
2) a way of Indirect Marketing
3) a strategy of the DSAs
4) All of these
Q. Cross - selling means -.
1) Selling to Red Cross members
2) Selling to Blue Cross members
3) Selling across countries
4) Selling other products to existing customers
Q. Bank assurance means -.
1) Assurance given by banks to Loanees
2) Assurance to bank with one bank
3) Assurance to repay loans
4) Selling insurance products through banks
Q. The Target Group for Credit Cards is -.
1) All Card holders
2) All existing borrowers
3) Individuals with taxable income
4) All of these
Q. A `Target Group' in Marketing means -.
1) To whom the sales should be directed
2) A Group of Sellers
3) A Group of Buyers
4) A Group of Products
Q. Value-added services means -.
1) Giving full value for money
2) Better value for higher price
3) Costlier service
4) Additional service
Q. `Benchamark' means -.
1) Products lined up on a bench
2) Salesmen sitting on a bench
3) Set standards
4) Mark on a bench
Q. A DSA means -.
1) Directly Selling Authority
2) Directly Selling Agent
3) Direct Selling Authority
4) Direct Selling Agent
Q. A `Call Centre' is -.
1) A place where Salesmen meet every day
2) A Training Centre
3) A Back Office set up where customer queries are answered
4) Customers' meeting place
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