Q. Which among the following is not a function of marketing channel?
1) Buying
2) Selling
3) Producing
4) Promoting
Q. Market segmentation is useful for -
1) targeting existing clients
2) identifying prospects
3) preferential marketing
4) All of these
Q. _________ is a social device for eliminating or reducing the loss of society from certain risk.
1) Contract
2) Premium
3) Discount
4) Insurance
Q. Which of the following is a process of dividing the potential market into sub-markets with common needs ?
1) Arrangements
2) Positioning
3) Seeing
4) Market Segmentation
Q. The term CRM used in business strategy development means -
1) Channel Root Market
2) Customer Retention Manager
3) Credit Relationship Manager
4) Customer Relationship Management
Q. ______ is central to any definition of marketing.
1) Advertising
2) Making Profit
3) Transactions
4) Customer Relationship
Q. When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -
1) Non-Existing Demand
2) Latent Demand
3) Irregular Demand
4) Declining Demand
Q. Which stage in product the cycle focuses on expanding marketing and creating product awareness?
1) Introduction Stage
2) Declining Stage
3) Maturity Stage
4) Expansion Stage
Q. Individuals invest in insurance policy for -
1) Risk Protection only
2) Easy liquidity
3) Low Returns
4) Tax Benefit and Risk Protection
Q. Which of the following terms is not covered under General insurance?
1) Marine Insurance
2) Fine Insurance
3) Motor Insurance
4) Life Insurance
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