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Current Affairs 2016

Mahasweta Devi passes away

Eminent author and social activist Mahasweta Devi, whose writings focused on the marginalised communities in the country and served as the voice of the oppressed, died on 28th July 2016 at a private hospital in Kolkata. Awarded the Sahitya Akademi and Jnanpith awards for literary excellence, Devi helped tribals and the rural dispossessed in organising themselves in groups so that they could take up development activities in their own areas.

Employment News

Central Council For Research In Homoeopathy, New Delhi www.ccrhindia.org invites applications for Pharmacist - 2 posts : 1 UR, 1 OBC Refer Website or Employment News dated 4-10 June 2016...

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Pradhan Mantri Fasal Bima Yojana

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the ‘Pradhan Mantri Fasal Bima Yojana’ - a path breaking scheme for farmers’ welfare. The highlights of this scheme are as under: There will be a uniform premium of only 2% to be paid by farmers for all Kharif crops and 1.5% for all Rabi crops. In case of annual commercial and horticultural crops, the premium to be paid by farmers will be only 5%. The premium rates to be paid by farmers are very low and balance premium will be paid by the Government to provide full insured amount to the farmers against crop loss on account of natural calamities.There is no upper limit on Government subsidy. Even if balance premium is 90%, it will be borne by the Government.Earlier, there was a provision of capping the premium rate which resulted in low claims being paid to farmers. This capping was done to limit Government outgo on the premium subsidy. This capping has now been removed and farmers will get claim against ful ...

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What is Aadhaar?

Aadhaar is a 12 digit individual identification number issued by the Unique Identification Authority of India on behalf of the Government of India. This number will serve as a proof of identity and address, anywhere in India. Any individual, irrespective of age and gender, who is a resident in India and satisfies the verification process laid down by the UIDAI can enrol for Aadhaar. Each individual needs to enroll only once which is free of cost. Each Aadhaar number will be unique to an individual and will remain valid for life. Aadhaar number will help you provide access to services like banking, mobile phone connections and other Govt and Non-Govt services in due course.

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History of Indian Cinema

India's first film "Raja Harischandra", a silent movie was first screened at Bombay's (Mumbai) Coronation Theater on May 3, 1913. It was made by Dadasaheb Phalke, the father of Indian Cinema. It was Phalke who introduced India to world cinema at a time when working in films was restricted by social customs. After the success of his film 'Raja Harishchandra', several filmmakers in Bombay and Madras began making silent films. By the mid 1920s, Madras had become the epicenter for all film related activities. Raghupathi Venkaiah Naidu, S S Vasan, A V Meiyappan set up production houses in Madras to shoot Telugu and Tamil films. The silent era came to an end when Ardeshir Irani produced his first talkie, 'Alam Ara' in 1931. If Phalke was the father of Indian cinema, Irani was the father of the talkie. The talkies changed the face of Indian cinema. Apart from looks, the actors not only needed a commanding voice but also singing skills, as music became a defining element in Indian cinema. The ...

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Career Scope in Advertising Industry

Advertising world has led to the emergence of many new roles within the advertising profession. In the new edge of ad world, advertising goes beyond its conventional approach. For the non-conventional and conventional advertising approach, Industry requires well groomed people who can develop innovative and creative new idea. Flexibility and competence is must for the industry as the Ad World is highly creative as well as dynamic. Advertising careers are diverse and can run across a variety of departments, offering positions in the fields of creative departments, production, media, and research. The ultimate goal is to meet the client’s goals of increasing sales as much as possible. Public relations services are often involved with businesses, governments, and institutions and can help them make effective decisions. Students of an advertising school may choose to pursue a career as a: Advertising Media PlannerMedia ResearcherCreative DepartmentCopywriter/IllustratorAccount PlanningPr ...

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