Q. Niche marketing can be done for -
1) Readymade garments
2) Ballpoint pens
3) Diamond jewellery
4) Golf clubs
Q. The key to competitive advantage is ______ differentiation.
1) position
2) product
3) conformance
4) customer Consulting
Q. Which among the following is not a function of marketing channel?
1) Buying
2) Selling
3) Producing
4) Promoting
Q. Market segmentation is useful for -
1) targeting existing clients
2) identifying prospects
3) preferential marketing
4) All of these
Q. The term Banking is defined in which act ?
1) Banking Regulation Act 1949
2) Banking Regulation Act 1951
3) Banking Regulation Act 1956
4) Banking Regulation Act 1959
Q. Who was stationed by Dupleix at Hyderabad after the First Carnatic War ?
1) Bourdonnais
2) Lally
3) Malcolm
4) Bussy
Q. The famous phrase 'Tattvamasi' is found in which one of the followig Upanishads?
1) Chandogya
2) Mundaka
3) Mandukya
4) Isavasya
Q. The Federal Bank Limited is an old generation private sector commercial bank. It is headquartered in -
1) Chennai, Tamil Nadu
2) Mumbai, Maharashtra
3) Aluva, Kerala
4) Thrissur, Kerala
Q. The 'Corporate Office' of the recently established 'Paytm Payments Bank' is situated at -
1) None of those given as options
2) NOIDA, Uttar Pradesh
3) Hyderabad, Telangana
4) Kolkata, West Bengal
Q. With reference to the revolt of the year 1857, who of the following was betrayed by a friend, captured and put to death by the British ?
1) Khan Bahadur Khan
2) Kunwar Singh
3) Nana Sahib
4) Tantia Tope
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