| Objective General Knowledge |
| Q. | Marketing is termed as successful, when -. | | | 1 | There is a rise in the number of salesmen | | | 2 | There is no need for post-sales service | | | 3 | There is no need to give discounts | | | 4 | There is rise in sales through | | | Ans:4 |
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| Q. | Market Research is needed for- | | | 1 | Choosing the right sales persons | | | 2 | Choosing the right products | | | 3 | Making proper marketing decisions | | | 4 | Deciding the sales incentives | | | Ans:3 |
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| Q. | Sales forecasting involves study of -. | | | 1 | Proper selling price | | | 2 | Sales planning | | | 3 | Distribution outlets | | | 4 | All of these | | | Ans:4 |
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| Q. | Advertisements are required for | | | 1 | Boosting the production levels | | | 2 | Motivating the employees | | | 3 | Boosting the sales | | | 4 | All of these | | | Ans:3 |
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| Q. | Price(P) is an important factor for effective marketing. What are the other P's? | | | 1 | Product, Promotion and Place | | | 2 | Place, Persuasion and Promotion | | | 3 | Pride, Person and Place | | | 4 | Product, Paper and Person | | | Ans:1 |
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| Q. | Only one of the following is true. Find the same. | | | 1 | Marketing is not required in monopolistic situation | | | 2 | Marketing has no role to play in production levels | | | 3 | Marketing depends on competitors' performance | | | 4 | Marketing is not required in Public enterprises | | | Ans:3 |
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| Q. | Market segmentation helps in -. | | | 1 | Focused marketing | | | 2 | Improved lead generation | | | 3 | Identifying the target group | | | 4 | All of the above | | | Ans:4 |
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| Q. | Digital Marketing is -. | | | 1 | a way of Direct Marketing | | | 2 | a way of Indirect Marketing | | | 3 | a strategy of the DSAs | | | 4 | All of these | | | Ans:1 |
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| Q. | Cross - selling means -. | | | 1 | Selling to Red Cross members | | | 2 | Selling to Blue Cross members | | | 3 | Selling across countries | | | 4 | Selling other products to existing customers | | | Ans:4 |
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| Q. | Bank assurance means -. | | | 1 | Assurance given by banks to Loanees | | | 2 | Assurance to bank with one bank | | | 3 | Assurance to repay loans | | | 4 | Selling insurance products through banks | | | Ans:4 |
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